From writing stories to shaping products
My story starts with words. I began my career coordinating creative projects and working in copywriting, writing for different brands and creating educational content.
Little by little, the words led me to the whole experience. First came UX writing, then product design. Over the past five years I’ve designed B2B and B2C products in startups: first in PropTech, with tools for property management, and then in EdTech, with learning experiences and educational apps.
Today I work on strategy, asking the big questions that set a product’s direction, and I build the solutions that answer them.
View ResumeMantras
What I believe in, and try to put into practice every day.
Tool stack
AI now takes care of much of the surface-level work in design. What keeps its value is thinking in systems and turning complexity into clarity.
I’m always exploring and learning new tools. These are the ones I use most right now.
Figma
Adobe
Miro
Storybook
Claude
Cursor
Lovable
Framer
GitHub
Mixpanel
PostHog
Antigravity
Outside work
You’ll usually find me creating stories
Theatre, cinema and literature have always been a big part of my life. I act, write scripts and work behind the scenes in theatre.
I’m the assistant director of the play La Distorsión ↗, and I wrote the short film Agobiada ↗ and the fiction series Riff ↗.
I’m also part of El Chispazo ↗, a cultural project I organise with friends to bring people together through art, performance and creative experiences.
